Hi, I'm Rosely!
UX/UI Design
Identity & Branding
I specialize in crafting holistic design experiences to help mission-driven organizations bring clarity to complex ideas and create better outcomes for the people they serve.
Data Storytelling
I turn complex data into clear, visual stories that help communities and decision-makers understand what matters and why.
(01)
User Research
I listen to the people a project is meant to serve through various communication methods so every design decision starts with real needs.
(02)
UI & Web Design
I design websites and interfaces that feel cohesive, accessible, and true to the missions behind them.
(03)
Project Management
PMP-certified and experienced at guiding creative projects from first idea to launch, keeping teams aligned and focused on impact.
(04)
My Numbers Say It All
Crafting holistic design experiences to help mission-driven organizations bring clarity to complex ideas and create better outcomes for the people they serve.
10
Years of work experience
150+
Visualizations designed
20+
Successful projects done
Dec 2025 - May 2026
Program Delivery Professional
St. Petersburg, FL
I design intuitive user centered digital products for local businesses from concept to launch.
I lead research and interface design, balancing usability and business goals.
Professional experience that defines my approach.
My Experience
May 2026 - Present
UX/UI Designer
St. Petersburg, FL
I design intuitive user centered digital products for local businesses from concept to launch.
I lead research and interface design, balancing usability and business goals.
April 2023 - Dec 2025
Product Manager
St. Petersburg, FL
I design intuitive user centered digital products for local businesses from concept to launch.
I lead research and interface design, balancing usability and business goals.
About Me
My background is in healthcare administration, and over the past 10 years I’ve worked across population health, program management, and user research at organizations like BayCare Health System and Humana. My favorite projects from every role all have one thing in common: design.
My journey into the dynamic field of design has been a testament to my unwavering passion for crafting meaningful user experiences, and this site is my intentional step in that direction.
Mission-driven work matters deeply to me, and I want what I create to make a real difference for the people on the other side of it.
Outside of work, you’ll usually find me with a book, on my yoga mat, planning my next trip, or trying a new restaurant with the people I love.
Let's Talk
Currently open to opportunities
my selected works
With my keen eye for detail and sharp critical thinking skills, I specialize in crafting visual designs, websites, presentations and experiences keeping the community in mind.
Addressing Food Insecurity
Service & Patient Journey Design
Patients struggling to get food were leaving the hospital with nowhere to turn. I helped design a screening and discharge process that fit into staff’s existing routines, sending thousands of patients home with food.
A Closer Look
UI & Website Design
A newly licensed Tampa Bay home inspector was starting from scratch and needed a complete brand and website. I designed his logo, colors, and site, putting clear pricing and easy scheduling first to build trust with buyers.
